Goat cheese is one of the fastest-growing cheese varieties in the US. So, how does a company get in on the trend and set itself apart from all the other options that already exist? Better yet, how does a company capitalize on the industry's growth without having access to any goats?
Well, just forget about the goats. All you need are some smoke and mirrors, a decent pun, and a little help from some celebrity endorsers:
*Not made from goat milk
*Just buy it anyway
*Stop reading the fine print
